Kent County Food System Plan

When a community plan has many moving pieces, translating it into clear visuals makes it approachable, meaningful, and human.

My Role

I took the client's script and shaped it into a visual story. That involved setting the visual direction, designing each element within their existing brand system, and animating the full piece. Clarity guided the entire process, so every idea flowed naturally and remained easy to follow.

Frequently Asked Questions

What is the Kent County Food System Plan?

It is a regional plan that brings structure and strategy to local food system growth, and it helps align policies such as ordinances, zoning, and incentives so they support the local food system.

Why does a food system need a plan?

A healthy, sustainable regional food system can bring economic, environmental, and social benefits to a community, but those benefits don't happen on their own. Planning lets a community pursue them deliberately.

What was your role on this project?

I took the client's script and translated it into visual form: setting the visual direction, designing everything within their brand system, and animating the full piece.

How did you approach clarity in the animation?

Throughout the process I kept clarity front and center, making sure each idea flowed naturally and was easy to follow, so a complex community plan could feel clear, relevant, and human.

Where can I watch the finished piece?

The completed video is embedded on this page, above the project gallery.

Turning a complex community plan into an animated visual story means balancing strategy with storytelling. By working inside the client's existing brand system, every frame stays consistent while the ideas stay easy to follow.