The Greenlining Institute's Theory Of Change

The Greenlining Institute: Bringing a Theory of Change to Life

This project transforms a written theory of change into an animated visual narrative, so the ideas are easier to understand and easier to share with others.

You can watch the completed animation in the video embedded at the top of this page.

My Contribution

My role was to turn their theory of change into a visual format. Working from the script and brand guidelines they provided, I developed the visual direction and animated the whole piece, keeping the emphasis on clarity and ideas that are easy to follow.

Frequently Asked Questions

What is The Greenlining Institute's Theory of Change animation?
It is an animated piece that turns The Greenlining Institute's written theory of change into a visual form, making the ideas easier to understand and easier to share.
What was the animator's role on this project?
The role involved translating the theory of change into visuals: shaping the visual direction and animating the full piece, working from the script and brand guidelines supplied by The Greenlining Institute.
What was the goal of the animation?
The aim was to make the ideas clear and easy to follow, so the theory of change could be communicated simply to viewers.
What materials were used as the starting point?
The project started from the script and brand guidelines provided by The Greenlining Institute, which guided the visual direction and animation.
Where can I watch the animation?
You can watch the completed piece in the video embedded at the top of this page.

Copyright © 2026 Pablo Castro

Turning a written framework into motion means finding the visual rhythm behind each idea. This animation pairs the supplied script and brand guidelines with a clear visual direction, so the theory of change reads as a story viewers can follow from start to finish.